Adidas Partnership


Wilmington, MA (September 22, 2017) – Houlagan Lacrosse, LLC, Champion’s Choice, and adidas announced a multi-year partnership, in which the Portland, Oregon, based company will be the official athletic footwear, apparel and accessory brand for Houlagan Lacrosse.
“What I love most about Houlagan Lacrosse is the organization’s passion for the game and its dedication to making the sport more accessible for everyone,” said Steve Crampton, Champion’s Choice President.

Beginning with the 2017 fall season, adidas will become the official brand of Houlagan Lacrosse, which includes both boys and girls teams.

“Houlagan Lacrosse is extremely excited to be partnering with adidas and Champion’s Choice as our official apparel and footwear sponsor,” said Sean Houlahan, owner and President. “With lacrosse being one of the fastest growing high school and college team sports, adidas is the perfect match to compliment that growth with its innovative performance offerings. I am confident that this relationship will elevate both of our organizations.”

For more information, visit and follow the conversation on Instagram via @adidas, #teamadidas.

About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the leading sports brand in the world. As innovation and design leaders, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines. adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL), Major League Soccer (MLS) and Major League Lacrosse (MLL).

Sean Houlahan